For two years, I served as the Art Director overseeing Piaget’s entire social media presence, where I leveraged my expertise in 3D to craft agile, high-impact campaigns tailored for digital platforms. Given the challenges of working with Piaget’s ultra-luxurious and delicate timepieces, which are rarely moved due to their value, I pioneered innovative techniques to create stunning visuals without physical displacement. My approach blended the brand’s opulent, flamboyant identity with playful, gamified storytelling, designing assets for everything from seasonal celebrations (New Year’s Eve, Chinese New Year) to industry events like Watches and Wonders. By merging social media trends with meticulously formatted 3D imagery, I ensured Piaget’s campaigns remained dynamic, engaging, and true to its legacy of extravagance and craftsmanship.

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YEAR: 2018 - 2020 

CLIENT: Piaget

AGENCY: ReUp / 180 Amsterdam 

Role: Art Director / 3D Artist